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Friday, April 17, 2020 | History

7 edition of Advertising, the process and practice found in the catalog.

Advertising, the process and practice

Jack Engel

Advertising, the process and practice

  • 85 Want to read
  • 28 Currently reading

Published by McGraw-Hill in New York .
Written in English

    Subjects:
  • Advertising

  • Edition Notes

    StatementJack Engel.
    SeriesMcGraw-Hill series in marketing
    Classifications
    LC ClassificationsHF5823 .E7
    The Physical Object
    Paginationxxiii, 727 p., [4] leaves of plates :
    Number of Pages727
    ID Numbers
    Open LibraryOL4422213M
    ISBN 100070195110
    LC Control Number79026656

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Advertising, the process and practice by Jack Engel Download PDF EPUB FB2

Author of the Needham Harper Lifestyle study as well as author of more than 60 books and articles, Dr. Wells also published Planning for ROI: Effective Advertising Strategy (Prentice Hall, ).

John Burnett. A Professor of Marketing at the University of Denver, he holds a D.B.A. degree in Marketing from Advertising University of by: Additional Physical Format: Online version: Engel, Jack.

Advertising, the process and practice. New York: McGraw-Hill, © (OCoLC) Document Type. Advertising Ethics is the ninth book in the series Basic Ethics in Action, edited by Michael Boylan, which is a major new undertaking by Prentice Hall covering several areas in applied ethics, including business ethics, environmental ethics, medical ethics, and Format: Paperback.

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